Indeed, the event planner in Malaysia is a pretty interesting field which requires a tremendous passion, interest and proper planning in order to make a successful event.
If you are wishing to set up an event planning agency as an event planner, you should know by now that not everything runs smoothly according to the plan.
As a part of the event company Malaysia, it is not an easy task and you surely have to face various challenges in creating a perfect event through event company.
You definitely need a lot of patience and determination to start your own event organizer.
What is event Management?
Event management is the process that comprises analysing, planning, marketing, producing and evaluating an event.
There is numerous event management company in Malaysia used it as a powerful promotional tool to launch or market a product or service.
Here are the 4 concrete steps that you should take into account in creating the perfect event.
1. Define the purpose and format of the event
The very first step is to establish tangible objectives and goals for the event.
It may seem to be pretty obvious but it is worth to have a critical approach to this issue.
If you know and understand your organization’s key goals before planning, you can ensure that every part of your event is optimized for success.
Try to formulate your goal as specifically as possible.
Are you trying to raise awareness for a cause? Are you trying to raise funds for a project or offer the guest aesthetic pleasure?
Thus, by setting a specific goal or objective will drive with the quantifiable metric of success.
This will make it easier for you and your team to ensure that you’re on the right track in perfecting the event.
2. Set a date
The date might already be pre-set for a recurring event.
But if this is a new event, be sure to consider the following before firming up your date.
You should give yourself enough time to get a proper start for the event.
Ideally, you should have 4 to 6 months to plan for an event. It is depending on the nature of the event.
If you are a corporate event organizer or annual dinner organizer which often planning larger scale event, you should take at least 1 year time or longer to plan.
You also should aware of statutory and religious holidays.
Constantly checking the dates from the key participants namely VIP guests, presenter, speakers, etc.
Once the date is confirmed, you should book your venue immediately.
The date and location should be nailed down before you could begin for advertising.
So, these tasks have to be completed as early as possible.
3. Establish the budget
That goes without saying that you should incorporate estimate for all of the key items identified on your event plan.
You should look into the list of tasks and reflects them in your budget.
In addition, it is also worth to think about a reverse in case of unforeseeable incident or situation.
It is definitely better to think about such things in advance and be prepared for them financially.
4. The devil is in the detail
If you want to pleasantly surprise your guests, think about everything down to the smallest details.
From how they are going to register, what music will be playing, who will greet the participants and how, do you have any interesting photo corner, how do you do the presentation, just to name a few.
Try to surprise people and create the wow effect, exceed their expectations in the most ordinary things.
This is the exact way of creating the perfect feel of an event.